Case Study: Hi-Power Branding

‍Client Background  

‍A trusted partner for cleaning services, Founder Alexander Vidaure and Hi-Power is committed to delivering excellence. Integrity is at the heart of their operations. Hi-Power provides transparent, honest services that clients can depend on for consistent, high-quality results. Hi-Power sets the industry standard for cleanliness, reliability, and customer satisfaction. Offering a comprehensive range of customizable cleaning services.

‍The Challenge
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Hi-Power needed a complete brand identity that included:
- A logo that embodies the essence of professionalism, quality, and community.
- A cohesive color palette and typography to reflect the modern, minimalist aesthetic.
- Packaging design for their merchandise that aligns with their sustainability efforts.
- A user-friendly website and social media templates for a seamless digital presence.

‍The Process  
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‍1. Discovery & Research
To understand Hi-Powers goals and audience, I conducted a couple in-depth interviews with the founder. I also booked a service, taking in the quality, professionalism and overall customer experience. I conducted competitive research on other cleaning services in the area to ensure Hi-Powers brand would stand out in a competitive market.
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 2. Concept Development
 I began the design process by sketching ideas and exploring different ways to combine elements that represent both quality and community. The focus was on clean, simple lines and organic shapes. I also drew inspiration from nature and sustainability, choosing elements like bubbles, leaves, and earthy blue tones.
‍The key concepts I explored were:
‍- A minimalist logo that included abstract bubbles paired with a friendly, bold typeface.
- A natural, cool color palette featuring shades of blue, white, and black to reflect the brand’s clean and sustainable values.  
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‍3. Digital Execution
‍Once the concepts were solidified, I transitioned to digital mockups using Adobe Illustrator and Photoshop. I developed the following elements:
-  Logo: A collection of clean, modern bubble icons paired with a custom, bold typeface to give the brand a friendly yet professional appearance.
- Color Palette: Cool blue tones of sky blue, white, and ocean blue were selected to evoke cool, freshness, and sustainability.
- Typography: A combination of sans-serif fonts for clarity and readability.
- Website & Social Media: I created a user-friendly website with a modern, responsive design, alongside social media templates that could easily be adapted for regular updates and promotions.
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4. Presentation & Storytelling
‍I presented the final designs to the Hi-Powers founder Alexander Vidaure, explaining how each element of the brand reflected their core values of quality, community, and sustainability. I showcased how the logo would appear in different settings (e.g., signage, packaging, brochures and online), ensuring the design was versatile and adaptable.
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‍5. Finalization & Delivery
‍Upon receiving feedback from the client, I made minor adjustments to the logo and finalized all assets. I delivered the complete branding package, including:
- High-resolution logo files in multiple formats (AI, PNG, SVG).
- A comprehensive brand guideline document, including typography and color specifications.
- Packaging design files and website mockups for development.

The Solution
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‍Results & Impact
‍Hi-Power’s new brand identity was well-received by both the client and their customers. The clean, modern logo and cool color palette successfully conveyed their core values, while the user-friendly website and social media templates helped establish a strong online presence.
- Customer feedback: The new branding was praised for its welcoming and professional feel, which resonated with both regular customers and new visitors.
- Business impact: The updated branding played a key role in the launch of their second location within six months, helping Hi-Power establish itself as a recognizable brand in the competitive cleaning service industry.

‍Reflection & Growth
‍Working on the Hi-Power project allowed me to grow as a designer by pushing me to think deeply about brand storytelling and the emotional connection between a business and its customers. The process reinforced the importance of thorough research, clear communication with clients, and maintaining a consistent design approach across multiple platforms.